Black Oystercatcher unites with wine heavyweights to enhance growth in wine industry
Bruce Jack and Zoetendal Vineyards Acquire Majority Shares in Black Oystercatcher Wines, Enhancing Growth and Unity in the South African Wine Industry with BBBEE Level 2 Certification and Super-Premium Quality Focus.
A new chapter in the South African wine industry has begun with a powerful strategic partnership among acclaimed winemaker Bruce Jack, the recently revitalised Zoetendal Vineyards and Black Oystercatcher founder Dirk Human. This joint venture brings together three respected names in the industry, uniting their strengths to expand Black Oystercatcher’s market reach, increase production capabilities and reinforce a shared commitment to sustainable, high-quality winemaking.
With BBBEE Level 2 certification and a focus on super-premium wines, this partnership aims to leverage the unique advantages of each entity. Black Oystercatcher is known for its fiercely loyal local following and award-winning quality, Bruce Jack brings global acclaim and innovation in winemaking, and Zoetendal Vineyards offers impactful marketing expertise and high-end market access. Together, the partners are positioned to meet rising demand for premium South African wines both domestically and internationally.
To support this vision, the joint venture has already initiated upgrades to production facilities and launched a vineyard planting programme to enhance output. By pooling resources and expertise, the partnership will expand its distribution network and strengthen brand presence, ensuring these celebrated wines reach a broader audience of discerning wine lovers.
Cool-climate wine excellence
“Our shared values and deep respect for the Agulhas Wine Triangle are the foundation of this partnership,” said Denzel Swarts, Sales and Brand Executive for Zoetendal Vineyards. “We aim to set a benchmark for South African and cool-climate wine excellence, building a business that reflects our dedication to quality and sustainability.”
The partnership goes beyond business growth, emphasising social responsibility and environmental stewardship. In line with Black Oystercatcher’s commitment to sustainable viticulture, the partners will continue to adopt eco-friendly practices that protect the unique Cape Agulhas ecosystem, supporting soil health and biodiversity for future generations.
The joint venture will also align the Black Oystercatcher, Zoetendal, and The Berrio brands, strengthening distribution networks and brand identity while continuing to offer “Contract Crush” winemaking services to other premium producers sourcing grapes from the Agulhas Wine Triangle.
The essence of our land and people
Dirk Human, Winemaker and Founder of Black Oystercatcher, expressed his enthusiasm for the partnership, stating, “This collaboration is not just a business venture; it’s a strategic alignment of our values, ensuring that our wines will continue to reflect the essence of our land and our people.”
With a focus on vineyard excellence, award-winning winemaking and strong brand identity, this partnership marks an inspiring step forward in South African wine. United by shared values and a forward-thinking vision, the group is set to create a resilient and impactful wine business that celebrates local communities, environmental stewardship and world-class wine quality.